LinkedIn Growth Rate Benchmark

Average LinkedIn Growth Rate last month

Each month we publish the average LinkedIn Growth Rate (GR) benchmark based on the thousands of LinkedIn Company Pages from all around the world indexed by Social Status. Data comes from our Profile Analytics tool which enables performance tracking of LinkedIn Company Pages (Personal LinkedIn Profiles are not supported).

The average Growth Rate on LinkedIn last month was:

How has the LinkedIn Growth Rate changed over time?

This chart shows the historical monthly LinkedIn Growth Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on LinkedIn against the monthly average. Use Profile Analytics to benchmark your LinkedIn Company Page and track your growth monthly.

How to calculate Growth Rate on LinkedIn

Growth Rate is a simple calculation in the increase (or decrease) between two numbers. In this instance, the Followers of a LinkedIn Company Page.

Since this is a monthly benchmark (and that most marketers benchmark monthly), the Monthly Growth Rate calculation is the difference between the LinkedIn Followers on the first day of the month compared to the last day of the month:

Monthly Growth Rate = (Followers on last day of month – Followers on first day of month) divided by Followers on first day of month.

As an example, let’s say your LinkedIn Company Page had 11,428 Followers on March 1 and 11,721 Followers on March 31. The Growth Rate for the month of March would be calculated as:

11,721 minus 11,428 = 293

293 divided by 11,428 = 0.02563

0.02563 multiplied by 100 = 2.56%

We multiply by 100 in order to get to a percentage. Growth Rate is usually expressed with 2 decimal places.

What affects the LinkedIn Growth Rate?

Growth is a tricky thing on every social media channel, LinkedIn included. But thankfully, there are some tactics you can use to drive growth if you need to grow your community size:

• Run Engagement Ads – while LinkedIn doesn’t have a dedicated Follower acquisition ad objective, it does have an Engagement objective and enables you to add a ‘Follow’ button to promoted posts. Use LinekdIn Campaign Manager to run Engagement ads on LinkedIn
• Invite Staff – your company staff is an easy (captive) audience to acquire. Simply send an all-staff email or @channel message in Slack – whatever you need to do to get the word out to staff to go and follow the Company Page
• Increase visibility to Non-Followers – getting posts seen by non-followers is tough but the best way is to create content geared for sharing or encourage people to tag their friends in post comments