There’s a good chance your client or boss won’t have a clue about social media analytics. They may know terms like “tweet” or “hashtag” but start talking about Impressions and Engagement Rate and you’ll get a blank stare. When delivering a report, assume your...
TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist? So what’s Instagram Reels? In July 2020, Instagram rolled out...
