The use of influencers is certainly not a new phenomenon in digital marketing strategy however, it does seem to be the buzz word in social media marketing at the moment for good reason. According to Influencer Marketing Hub, the Influencer industry is expected to be...
Pinterest hit 200 million active monthly users this month, a figure up 25% from little under a year ago. Much of our recent growth comes from international markets, where word is spreading fast about Pinterest’s unique blend of utility and inspiration. For...
With 45% of Snapchat’s user base between the ages of 18-24 (prime college age), Snapchat is leveraging off their dominance with younger audiences to introduce Campus Publisher Stories to their Discover Section. A study conducted in partnership with MORI...
These complementary tools often get confused – as marketers it is important to know the difference and how you can use them in conjunction with one another to propel your social strategy. In this post we’ll discuss the key characteristics of each, as well...
Let’s unpack the process of competitive analysis, why it’s important and what it looks like in a social networking landscape. The social media landscape has become diverse and complex. This has made it difficult for marketers to monitor their performance...
![A Brand’s Guide to Getting Started with Influencer Marketing [2020 Update]](https://www.socialstatus.io/wp-content/uploads/2017/09/pexels-photo-307008-1080x675.jpeg.webp)
