For as long as I can remember, Facebook have always emphasized Instagram’s role at the top of the marketing funnel. “Engage with Instagram, convert with Facebook”. This was the unanimous mantra spoken by Facebook execs at conferences (remember...
In the final 7 days of the 2020 US Presidential campaign, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns. As several media outlets reported, the Trump campaign focused heavily...
At Social Status we’re always on the lookout for new digital marketing tools to help improve our marketing processes and increase efficiency. With channel usage fragmenting and more media types constantly launched (hello Instagram Reels) it can be difficult to...
With the never-ending surge in digital advertising and social media marketing, there’s a new social media career which has grown in demand: the social media evaluator. What is a social media evaluator? A social media evaluator is a person tasked with assessing...
Despite the opinions of many marketers, there’s no recent evidence to support the theory that using 3rd party tools like Hootsuite, Sprout Social or Buffer causes lower reach or engagement. This contentious theory has persisted for nearly 10 years. Whilst...
