In the final 7 days of the 2020 US Presidential campaign, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns. As several media outlets reported, the Trump campaign focused heavily...
With over 4 million people tuning in to watch Origin Game 1, it is no wonder corporate sponsors put aside huge wads of cash for sporting sponsorship every year. However, the proliferation of social media has perhaps been the biggest game changer for sporting...
Social Status recently conducted an ‘Australian Higher Education Industry Facebook Report’ where we analysed 1,499 Facebook Posts from 40 Universities to discover what’s working in the world of higher education. The results were interesting, and it...
Chocoholics worldwide are rejoicing with the approach of Easter – looking forward to shamelessly chomping into their favourite chocolates guilt free this weekend. And with Australian chocolate consumption on the rise, you can be sure that chocolate retailers are...
United Airlines have copped serious backlash across social media due to the “forcible removal” of a passenger on Sunday night. Since then, the video of the incident has gone viral and resulted in the trending of hashtag #newunitedairlinesmotto. The public...
With saturation like this, we decided to investigate the $60 billion beauty industry and see what digital trends were driving these high numbers of engagement. 81% of consumers research online before making a purchasing decision. Consumer’s are becoming far more...
