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Instagram bets the house on Instagram Shopping

Instagram bets the house on Instagram Shopping

For as long as I can remember, Facebook have always emphasized Instagram’s role at the top of the marketing funnel. “Engage with Instagram, convert with Facebook”. This was the unanimous mantra spoken by Facebook execs at conferences (remember...
Instagram Reels vs TikTok

Instagram Reels vs TikTok

TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist? So what’s Instagram Reels? In July 2020, Instagram rolled out...
The rise of the Social Media Evaluator

The rise of the Social Media Evaluator

With the never-ending surge in digital advertising and social media marketing, there’s a new social media career which has grown in demand: the social media evaluator. What is a social media evaluator? A social media evaluator is a person tasked with assessing...