Do you want to measure the Total Reach of the posts published on your social media channels? Well here’s the thing: you can’t. Consider this overly-dramatic infographic showing which social media channels support the Total Reach metric: I’m sure you...
LinkedIn has over 850 million members. LinkedIn is one of the OG social channels and actually pre-dates Facebook, YouTube and Twitter! I love LinkedIn as a social channel because it’s really different to the others. Not just because of the B2B context but also...
Facebook Ads are one of the most significant digital marketing activities you can utilize to grow your reach, engagement and can help you achieve numerous campaign goals. As a marketer, if you want accurate data that can help you understand the effectiveness of your...
Adding Facebook competitor analysis tools to your marketing arsenal can drastically improve things for your agency or brand. After all, Facebook is the biggest social media channel in the world with over 2.8 billion active monthly users. If you utilize the right...
Instagram is one of the most popular social media platforms with over 1 billion monthly users. This makes it one of the most competitive platforms where it is very difficult to stand apart from competitors. Instagram competitor analysis tools can provide you with the...
Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your social channels like Facebook, Instagram,...
