Despite the opinions of many marketers, there’s no recent evidence to support the theory that using 3rd party tools like Hootsuite, Sprout Social or Buffer causes lower reach or engagement. This contentious theory has persisted for nearly 10 years. Whilst...
The use of influencers is certainly not a new phenomenon in digital marketing strategy however, it does seem to be the buzz word in social media marketing at the moment for good reason. According to Influencer Marketing Hub, the Influencer industry is expected to be...
These complementary tools often get confused – as marketers it is important to know the difference and how you can use them in conjunction with one another to propel your social strategy. In this post we’ll discuss the key characteristics of each, as well...
Let’s unpack the process of competitive analysis, why it’s important and what it looks like in a social networking landscape. The social media landscape has become diverse and complex. This has made it difficult for marketers to monitor their performance...
We talk a lot about social media ROI here at Social Status – it drives the very core of our business. It seems to be this elusive concept that either scares, or straight up confuses marketers, and this is why we talk about it so often. So let’s break it...
Real-time metrics. High performance tracking. The introduction of social media into the marketing landscape would have seemed like a god-send over clunky, longwinded traditional media monitoring. That is, provided marketers actually understood how to unpack these...
![A Brand’s Guide to Getting Started with Influencer Marketing [2020 Update]](https://www.socialstatus.io/wp-content/uploads/2017/09/pexels-photo-307008-1080x675.jpeg.webp)
