Instagram Video View Rate Benchmark

Average Instagram Video View Rate last month

Each month we publish the average Instagram Video View Rate benchmark based on the hundreds of thousands of Instagram posts from all around the world indexed by Social Status.

Data comes from our Profile Analytics tool which enables performance tracking of all metrics for Business and Creator Instagram Profiles you admin.

The average Video View Rate on Instagram last month was:

How has the Instagram Video View Rate changed over time?

This chart shows the historical Instagram Video View Rate for the past year. As you can see, the monthly averages are seldom static so its important to benchmark your performance on Instagram against the monthly average. Use Profile Analytics to benchmark your Instagram Profile against the average.

How to calculate Video View Rate on Instagram

A video view on Instagram is considered to be a minimum of 3-seconds. This means if a user is scrolling through Newsfeed and a video appears on their screen for at least 3-second, that is counted as 1 video view.

Post VVR = 3-sec Video Views divided by Reach

Profile VVR = Average of all Post VVR’s during the given time interval (ie: last month)

What affects the Instagram Video View Rate?

As with Facebook, increasing your Instagram Video View Rate involves front-loading your video with interest and being as impactful as possible in the first few seconds. This approach is by far the most important for video posts, video Stories, IGTV and Reels. Any motion you create in the Newsfeed or Stories Feed needs to demand attention. The more interest you create, the more likely audiences will watch beyond 3 seconds, and the higher your VVR will be!