Tim Hill - Instagram is one of the most popular social media platforms with over 1 billion monthly users. This makes it one of the most competitive platforms where it is very difficult to stand apart from competitors.
Instagram competitor analysis tools can provide you with the edge that you need to stay ahead of the competition. These tools will help you understand your competitors’ strategies and take inspiration from their successes and failures. You can use the insights provided by these tools to formulate a winning Instagram strategy.
You can also benchmark your performance against key competitors to track your share of the market and assess any threats if that changes. In the competitive environment of Instagram, you need to stay updated on what your competitors are doing if you want to succeed. Instagram competitor analysis tools can make that possible for you.
But which tools should you use?
Find our curated list of the best Instagram competitor analysis tools in the next section. You will also find their key features, pros, cons, price, and other details that you can use to make a choice.
Instagram Competitor Analysis Tools: Our Top Picks
If you’ve come this far that clearly means that you are considering investing in a good Instagram competitor analysis tool.
Congratulations! You have taken the first step towards improving your Instagram strategy and strengthening your social media presence.
In this section, we have curated a list of the seven best Instagram competitor analysis tools for you. Some of these are generic tools with numerous social media marketing and management features, while others are specialized competitor analysis tools. Some are social media analytics tools with Instagram competitor analysis features.
You can compare their features and price to decide which one suits your needs the best.
1. Social Status
Social Status is one of the best Instagram competitor analysis tools on the market today.
It allows you to check all recent competitor posts in one beautiful dashboard and take inspiration from their social media strategy. You can also track their preferred content types, posting frequency, and other content strategies.
Want to know the best part?
This is one of the rare tools that not only provides in-depth competitor analytics but also allows competitor benchmarking. So, you can track your performance with those of your competitors side-by-side, in a visual and easy-to-understand manner.
Another great thing about this tool is that you can get historical data for your competitors. The duration differs from plan to plan, so you can choose according to your needs.
Overall, it is a complete Instagram competitor analysis tool that provides everything you need to stay ahead of the competition.
Key Features
- In-depth competitor analytics
- Side-by-side competitor benchmarking
- Reaction sentiment tracking
- Competitor social media content feed
- Visual representation of data
- Historical competitor data
- Influencer analytics
- Profile analytics
- Ads analytics
- Customized reports
- Whitelabel reports
Pros
- End-to-end Instagram analytics
- Benchmarking of multiple competitors at once
- Flexible monthly billing, no lock in contracts
- Free plan with one-month historical data
- 14-day free trial for Pro and Starter plans
Cons
- Covers multiple social media platforms, no separate plans for just Instagram
Usability
Easy to use
Level
Beginner/Intermediate/Expert
Price
A free plan is available with certain basic features. A 14-day free trial is available for Pro and Starter plans:
- Free
- Pro – $26 per month, billed annually
- Starter – $179 per month, billed annually
- Business – $359 per month, billed annually
- Corporate – $539 per month, billed annually
- Enterprise – $1,349 per month, billed annually
2. Sprout Social
Sprout Social is one of the popular social media analytics platforms and a noteworthy addition to this list of Instagram competitor analysis tools.
This is also one of the complete social media analytics platforms, not specific to Instagram. However, it does offer some Instagram competitor analysis features.
You can use its Instagram analytics tools to gather insights into the Instagram performance of any competitor. You can also compare multiple competitors at once and benchmark your performance against theirs.
It also offers a social media listening feature that allows you to track online mentions of your brand or your competitors. You can also conduct sentiment analysis and see what people think about your competitors.
Key Features
- A complete social media analytics package
- Competitor benchmarking
- Social media listening
- Social media management
- Competitor reports for Instagram and other platforms
Pros
- Provides social media listening as well as analytics functionalities
- Good for end-to-end social media marketing and management
- Offers a 30-day free trial for all plans
Cons
- Generic tool, not specialized in advanced Instagram competitor analytics
- No free plan
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 30-day free trial with all plans. Here are the plans it offers:
- Standard – $89 per month, billed annually
- Professional – $149 per month, billed annually
- Advanced – $249 per month, billed annually
3. Falcon.io
This is basically a social media marketing and management tool that provides an in-depth competitor benchmarking feature. That is what makes it eligible for ranking in this list of top Instagram competitor analysis tools.
You can use this to compare your performance against your competitors on Instagram metrics like follower growth, the number of posts, engagement, etc. If you want a quick and easy way to compare your performance with competitors, then this is a good option for you.
What else? You can also analyze a particular competitor’s content strategy, including top posts and hashtag usage, to fuel your own strategy.
Key Features
- Competitor top posts analysis
- Competitor content strategy analysis
- Share of voice
- Competitor benchmarking
- Hashtag analysis
- Audience size metrics
- Historical data
- Unlimited reports
Pros
- In-depth competitor analysis and benchmarking
- A 14-day free trial for the Essentials plan
Cons
- Only two plans, not many options to suit different needs
- Can be slightly expensive for people who have only basic requirements and don’t need the entire suite of social media tools
- The price is not disclosed for the full suite of tools and features
Usability
Moderately easy to use
Level
Intermediate/Expert
Price
It offers a free 14-day trial, but only with the Essentials plan. Here are some more details about its plans:
- Essentials – $108 per seat, per month
- Full Suite – Contact for details
4. Brand24
Brand24 is most popular as a social listening tool, though it has features that can help you with Instagram competitor analysis as well. That’s what makes it a contender in this list of the best Instagram competitor analysis tools.
You can use it to track online conversations related to and brand mentions of your competitors. You can also do sentiment analysis to see what the public opinion is about any competitor.
It also provides a profile analytics feature so you can get insights into your or your competitors’ Instagram performance metrics.
What more does it offer? You can track particular hashtags and see who is using those and how.
Key Features
- Profile analytics
- Social media listening
- Hashtag tracking
- Sentiment analysis
Pros
- Offers a 14-day free trial
- Has multiple plans to suit different needs
Cons
- Does not provide in-depth Instagram competitor analysis or benchmarking like a specialized tool
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 14-day free trial and customized plans if the current plans don’t meet a client’s requirements. Here are the standard plans that they offer:
- Plus – $49 per month, billed annually
- Premium – $99 per month, billed annually
- Business – $149 per month, billed annually
- Max – $249 per month, billed annually
5. Sociality.io
Unlike many other tools on this list of Instagram competitor analysis tools, this is a specialized competitor analysis tool. You can use this to track the performance of your competitors across social media platforms.
It allows both in-depth profile analytics as well as competitor benchmarking options. If you’re looking for no-frills social media competitor analytics, then this is a good tool.
However, if you prefer getting add-on features for similar pricing then there are other options on this list that you can consider.
Key Features
- Profile analytics
- Competitor benchmarking
- Sentiment analysis
- Social media monitoring
- Report automation
Pros
- Offers end-to-end social media competitor analysis
- Has a 14-day free trial option
- The basic plan starts at a nominal price
Cons
- There’s a limit on the number of users and social media accounts and costs can rise rapidly with additional users or profiles
Usability
Easy to use
Level
Beginner/Intermediate
Price
It offers a 14-day free trial option. Here are the plan details:
- Personal – $15 per month, billed annually
- Team – $60 per month, billed annually
- Business – $180 per month, billed annually
- Enterprise – Customized
6. Socialbakers
Socialbakers is a social media intelligence gathering tool that can be used for Instagram competitor analysis. You can use it to analyze the market, your audience, and your competitors.
Its competitive analysis feature allows you to compare and benchmark your Instagram performance with that of your competitors. This Instagram analytics tool also provides a visual comparison, making it easy to gather insights and improve your strategy.
Other than that, you can also use its social listening capabilities to track mentions of and conversations about your competitors. This real-time monitoring allows you to stay on top of things and not miss anything important pertaining to your competitors.
Key Features
- Social listening
- Audience research
- Sentiment analysis
- Competitor analysis
- Share of voice analysis
- Competitive benchmarking
- Historical data
Pros
- Provides unified social media intelligence, across platforms
- Analyzes not just competitors but also your audience and the market
Cons
- Only two plan options
- Price is not disclosed on the website
Usability
Easy to use
Level
Beginner/Intermediate
Price
The price for both the plans (Essential and The Complete Socialbakers Solution) is available on request. Book a consultation to learn more.
7. Hootsuite
This is another generic social media marketing tool with analytics and social listening capabilities. It has several features that help with competitor analysis, which is why it made it to this list of the best Instagram competitor analysis tools.
Want to know what these features are? Well, let’s start with its social media monitoring feature that allows you to track online activity around your competitors’ brands. It also enables you to set up a custom content feed to stay updated on all online activity related to a topic, your industry, or your competitors.
It also offers a feature called “Competitor Report”, where you can get all important metrics pertaining to your competitors. You can track things like the number of Instagram posts, engagement, follower growth, etc. Other than that, it also has social media management and advertising functionalities included with its plans. So, if you are looking for a complete suite of social media tools and don’t mind paying more for them, then you can consider this option.
Key Features
- Social media monitoring
- Custom content feed
- Sentiment analysis
- Real-time audience insights
- Trends analysis
Pros
- An all-in-one social media solution
- A limited-feature free plan is also available
Cons
- No free trial with the Business plan
- Does not provide in-depth Instagram competitor analysis and benchmarking
- Most advanced features are only available with Business or Enterprise plans
Usability
Easy to use
Level
Intermediate
Price
Hootsuite offers a free 30-day trial with its Professional and Team plans. For the Business plan you can get a demo, but no free trial. The Enterprise plans are completely customized according to a client’s needs and have custom pricing as well. Here are the plans it offers:
- Professional – $49 per month, billed annually
- Team – $129 per month, billed annually
- Business – $599 per month, billed annually
- Enterprise – Custom pricing
FAQs
- How do you analyze competitors on Instagram?
You can analyze competitors manually by tracking their latest posts and engagement rates. This, however, takes a lot of time and effort and is not always feasible.
A much better way to do this is to use Instagram competitor analysis tools. These tools allow you to conduct in-depth profile analytics, competitor benchmarking, social media monitoring, and more.
Here are the top five Instagram competitor analysis tools that you can choose from:
- Social Status
- Sprout Social
- Brand24
- Sociality.io
- Socialbakers
- Which are the best Instagram competitor analysis tools?
There are many Instagram competitor analysis tools in the market and each provides something different. So, what’s best for you may differ from what’s best for others.
Here are our top picks for the best Instagram competitor analysis tools that you can choose from:
- Social Status
- Sprout Social
- Brand24
- Sociality.io
- Socialbakers
- Hootsuite
Some of these are generic all-purpose social media tools, while others are specialized competitor analysis tools. Compare and contrast their features and then make your decision about which tool is the right fit for your brand.
- How do I audit my competitors on Instagram?
You can use a tool like Social Status to do a complete profile analysis of each competitor. This will allow you to understand how they are performing and what content strategy is working for them.
You can even use this tool to benchmark your performance vis-a-vis your competitors. This will help you identify areas for improvement and perform better on Instagram.
- How do you analyze your social media competitors?
You can analyze your social media competitors using competitor analytics tools like Social Status. It can help you track, measure, and benchmark the performance of several competitors, across different social media platforms.
The best part is that you can do all this from a single dashboard and create customized social media analytics reports using metrics that are important for your business.
- What tools can you use to investigate the latest competitor activity?
Many of the Instagram competitor analysis tools mentioned in this post track and monitor competitor activity on social media.
Social Status, for example, provides a customized content feed where you can see all recent posts by your competitors. You can keep track of competitor activity from there and even analyze how much engagement they are getting on each post.
Next Steps
Analyzing your competitors can make all the difference between success and failure for your Instagram marketing efforts. Instagram, after all, is a highly-competitive platform where millions of businesses compete for audience attention.
You can, of course, create stellar content to make yourself stand out, but that’s not always enough. By doing a thorough Instagram competitor analysis you can learn what’s working for your competitors that you can replicate for your business.
The Instagram competitor analysis tools mentioned above are some of the best in the market. Compare and contrast their features and price to determine which one suits your needs.
Have any further questions on which of the Instagram competitor analysis tools is best for you? Feel free to leave a comment in the comments section below.
