Teagan Harbridge - The Social Status Platform now allows users to analyse their social performance across the 4 major social media channels: Facebook, Instagram, YouTube and Twitter!
Social Status allows you to create an industry or competitor set – creating a visual competitive landscape for continuous monitoring.
This competitive landscape allows users to analyse their competitor’s performance across the 4 channels, and gauge which content engages with audiences best, based on social channel.
The platform allows users to analyse performance based on a range of metrics from content by highest engagement, to best performing media type, keyword search as well as periodically.
Break down your interactions insights and see how audiences respond to content on a channel to channel basis. The visualisation of this data gives us a better understanding of the media types, themes, days and time that work best for each individual platform – each metric set comes with an explanation of what it is, and how it’s measured.
Read: How Continuous Social Media Monitoring Will Improve Your Next Social Media Campaign
By utilising the content theme tagging feature, users are able to identify and leverage off individual and competitor campaign and promotional activities that are outperforming others.
Continuously monitoring this competitive landscape, allows users to build a historical and competitive means of benchmarking their social performance against competitors and themselves.
By doing so, we provide ourselves with a means of tracking whether certain campaigns were successful, we build up a bank of knowledge in terms of understanding what types of content drive leads, and which engage our audiences.
Having this information assists us to:
- prove the value of social within an organisation
- secure executive buy-in and justify budget commitments
- plan and delegate resources into tactics that are successfully delivering value and dismiss or rework those that are not
- identify gaps within your overall marketing efforts
- understand customers perceptions, expectations and wants
